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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">mos</journal-id><journal-title-group><journal-title xml:lang="ru">Современные востоковедческие исследования</journal-title><trans-title-group xml:lang="en"><trans-title>Modern Oriental Studies</trans-title></trans-title-group></journal-title-group><issn pub-type="epub">2782-1935</issn><publisher><publisher-name>Казанский (Приволжский) федеральный университет</publisher-name></publisher></journal-meta><article-meta><article-id pub-id-type="doi">10.24412/2686-9675-3-2023-218-230</article-id><article-id custom-type="elpub" pub-id-type="custom">mos-58</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ФИЛОСОФИЯ И КУЛЬТУРА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>PHILOSOPHY AND CULTURE</subject></subj-group></article-categories><title-group><article-title>Художественное оформление "Кала" в Чампе (Решения по привлечению посетителей к объектам древнего искусства Вьетнама)</article-title><trans-title-group xml:lang="en"><trans-title>The Kala in Champa decoration art (Proposing solutions to attract visitors to Vietnam's ancient arts)</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Фан</surname><given-names>Куог Ань</given-names></name><name name-style="western" xml:lang="en"><surname>Ngo</surname><given-names>Thi Thuy Anh</given-names></name></name-alternatives><bio xml:lang="ru"><p>Магистр, факультет изобразительного искусства и дизаина,</p><p>Хошимин</p></bio><bio xml:lang="en"><p>Ngo Thi Thuy Anh - M.A., Faculty of Fine Arts and Design</p><p>Ho Chi Minh City</p></bio><email xlink:type="simple">phanquocanhmusic@gmail.com</email><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff-alternatives id="aff-1"><aff xml:lang="ru"><institution>Университет Ван Ланга</institution><country>Вьетнам</country></aff><aff xml:lang="en"><institution>Van Lang University</institution><country>Viet Nam</country></aff></aff-alternatives><pub-date pub-type="collection"><year>2023</year></pub-date><pub-date pub-type="epub"><day>20</day><month>10</month><year>2025</year></pub-date><volume>5</volume><issue>3</issue><fpage>218</fpage><lpage>230</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Фан К., 2025</copyright-statement><copyright-year>2025</copyright-year><copyright-holder xml:lang="ru">Фан К.</copyright-holder><copyright-holder xml:lang="en">Ngo T.</copyright-holder><license xml:lang="ru" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>Данная работа распространяется под лицензией Creative Commons Attribution 4.0.</license-p></license><license xml:lang="en" license-type="creative-commons-attribution" xlink:href="https://creativecommons.org/licenses/by/4.0/" xlink:type="simple"><license-p>This work is licensed under a Creative Commons Attribution 4.0 License.</license-p></license></permissions><self-uri xlink:href="https://mos.elpub.ru/jour/article/view/58">https://mos.elpub.ru/jour/article/view/58</self-uri><abstract><p>Архитектурно-декоративное скульптурное искусство Чампа во Вьетнаме — одно из трех известных искусств Юго-Восточной Азии (Ява, Ангкор и Чампа), находящееся под влиянием индийской культуры, но скульптура Чампа обладает своими уникальными ценностями благодаря сочетанию региональных особенностей с религиями коренных народов. Обычно используемые изображения на архитектурных произведениях, статуях, рельефах, обозначают индийских богов и танцоров, защитников, линга — и они, животных с конечностями на ногах (Кала, Макара, Нандин, Нага, Гару-да...). С помощью решении для привлечения отечественных и иностранных туристов, интересующихся древним искусством Вьетнама, а также продвижения практических предметов в школах, обучающих искусству и дизайну. Исследуя изображение Калы на декоративных скульптурах Чампы, в статье предлагаются решения для привлечения отечественных и иностранных туристов, интересующихся древним вьетнамским искусством, а также для продвижения их в качестве практических предметов в школах искусства и дизайна сегодня.</p></abstract><trans-abstract xml:lang="en"><p>Champa architectural and decorative sculptural arts of Vietnam is one of the three famous arts in Southeast Asia (Java, Angkor and Champa), under the influence of Indian culture but Champa sculpture has had their own unique values thanks to the combination of regional characteristics with indigenous religions. Commonly used images on architectural works, statues, reliefs, stand for Indian gods and dancers, protectors, linga — yoni, legend animals (Kala, Makara, Nandin, Naga, Garuda…). Through the solutions to attract domestic and foreign tourists interested in Vietnamese ancient art as well as promote in practical subjects at schools training art and design. Researching on the image of Kala on decorative sculptures of Champa, the article proposes solutions to attract domestic and foreign tourists interested in Vietnamese ancient art as well as promote them into practical subjects at art and design schools today.</p></trans-abstract><kwd-group xml:lang="ru"><kwd>Кала</kwd><kwd>древнее искусство</kwd><kwd>Чампа</kwd><kwd>пластическое искусство</kwd><kwd>декорации</kwd><kwd>технологии</kwd></kwd-group><kwd-group xml:lang="en"><kwd>Kala</kwd><kwd>ancient art</kwd><kwd>Champa</kwd><kwd>shaping/plastic art</kwd><kwd>decoration</kwd><kwd>technology</kwd></kwd-group></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Pham Duc Duong (2000), Vietnamese culture in the context of Southeast Asia, Social Science Publishing House, Hanoi.</mixed-citation><mixed-citation xml:lang="en">Pham Duc Duong (2000), Vietnamese culture in the context of Southeast Asia, 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